Farmers-market shoppers are buying for the week and paying with cash and impulse. Round, easy prices ($5, $8, $12) and small-batch consumables move fastest. Bundle deals ("3 for $10") lift your average basket without feeling like a discount.
Craft-show shoppers are often buying gifts and treating themselves, and they’ll spend more per item for something they perceive as special. Here, your materials, time, and uniqueness justify a higher price — and underpricing can actually read as lower quality.
Whatever the venue, start from cost. Add up materials, packaging, and your hourly rate for the time each piece takes, then mark up for overhead and the booth fee. Never price below what it costs you to make and sell — a "busy" booth that loses money is still a loss.
Test and adjust between events. If a price point sells out by noon, you left money on the table; if a table sits untouched, the price (or the photo, or the sign) needs another look. Track which prices land at which kind of show and lean into the pattern.